08.30

Registration & Coffee

09:20

Welcome
Andrew Large, CEO, Cleaning and Support Services Association

09:30

Headline Sponsors' Address from e-Mango

09:35

Opening Keynote
John Willman, former Associate-Editor of the FT and winner of the Financial Journalist of the Year 2001 and Business Journalist of the Year Award 2002
Observations of the current economic situation and how it looks to change over the next 12 months.

10.00

Choice of Best Practice Discussion Groups or Conference Sessions

Discussion Group: Preferred Suppliers - making informed choices in the suppliers you recommend and implications of bad decisions
Rod Sinden, Operations Director and Gill Walton, Communications and Marketing Director, Utilities Intermediaries Association

Discussion Group: Trade Association Member Communications
Dave Elliott and Diana Blaire, Surface Engineering Association
How we won the 'Newsletter of the Year Best Practice Award'

Discussion Group: Boosting the Success of Exhibitions
Claire Chapman and Nick Chapman, The Campaign Partnership on behalf of BIBA
Exhibition of the Year Best Practice Award Winner

Sponsored Workshop: The Challenge of Social Networking for Trade Associations
Facilitated by e-mango
Peter Jackson, Operations Director of e-mango, will assess the challenges that generic social networking systems pose for Trade Associations. He will present a compelling case for taking the threats and challenges posed by these systems seriously and demonstrate how they can undermine the role of Trade Associations. Peter will then develop some strategies and thinking to address these issues and will demonstrate how generic and non-generic social networks can actually be used to enhance the role and interaction offered by associations. Peter will present case studies and research to support the seminar.

11.00

Refreshments and Pre-Arranged Meetings

11.30

Choice of Best Practice Discussion Groups or Conference Sessions

Discussion Group: Successful Websites
Charles Ward, Intellect
Website of the Year Best Practice Award Winner

Discussion Group: Trade Association Performance – Membership Recruitment
Clive Tayler, EEMUA
Case Study: Successfully increasing membership levels in the current climate

Sponsored Workshop: Design your way out of the downturn
Jonathan Ball, Design Associate, Design Council
When times are tough it is change, dynamism and vitality – not battening down the hatches – which are the keys to success. Design allows businesses to create new products and services; add value through innovation; stimulate exports; attract investment and identify markets, all of which can increase profits. Investment in design during tough times can ensure your organisation is best placed when the market recovers.

Jonathan Bell, will host this interactive session, explaining how organisations have used design strategically to perform better and grow faster, and how you can use design to shape your decisions and implement them. Find out why design is an investment, not a cost, to any business aiming to grow.

Since April 2009 the CRC makes carbon measurement, management and reporting mandatory - not reductions in carbon emissions. With millions of pounds at stake and reputations on the line this session helps you to better understand how to address the four critical issues:
1. Compliance with the regulation
2. Sound financial management
3. Avoidance of reputational risks
4. Business planning for phase 2

12:30

Voices of British Business launch
Hosted by: Ian Lucas, MP Parliamentary Under-Secretary (Business and Regulatory Reform), Department for Business, Innovation & Skills

13:00

Sponsor Surgeries

Survive & Prosper
Paul Wallace, RK Harrison and Mark Halstead, BTG Tax
Find out how you can help your members to survive and prosper, enhance your own member retention and recruitment capabilities and benefit from revenue sharing opportunities. In a time of unprecedented economic insecurity, we are able to provide advice and tailored solutions to your members in areas such as business insurance, finance, mergers and acquisitions, credit insurance, credit control, risk and tax issues. This combined range of services draws on the expertise of R K Harrison - award winning insurance brokers and Begbies Traynor Group plc – a specialist professional services organisation

The Benefits of Accredited Certification to your Trade Association
Aneet Goomer, UKAS and Andrew Morris, British Standards Institution
The relevance of accreditation to your sector and the benefits of accredited certification to you and your members.

Managing Employment Issues in a Changing Economic Climate
Stuart Chamberlain, Croner Consulting
Hear about the difficult and sensitive employment law challenges that businesses are facing in the current climate and find out how you can support your members through economic downturn and recovery.

13:30

Lunch, networking and pre-arranged meetings

14:30

Choice of conference session, case-studies or share sessions

Discussion Group: Effective Magazines
David Harvey, STEP
Magazine of the Year Best Practice Award Winner

Discussion Group: The Importance of CSR to your Members
Sarah Whitelock, NFU and Alison Rivett, FARM-Africa
Social Initiative of the Year Best Practice Award Winner

Discussion Group: The Future of UK Export Promotion
Ann Swain & Marilyn Davidson, APSCo
Export Initiative of the Year Best Practice Award Winner

Sponsored Workshop: Using your website to communicate more effectively and increase member reach
Sean Greentree, netXtra
Trade associations are increasingly looking to their website to deliver and contribute more on initiatives such as new member recruitment and membership retention. This workshop explores the most effective ways of communicating on a membership website and investigates the latest online techniques being adopted by membership organisations, in their strive to reach new and existing members.

Conference Session: Attack the recession - get digital!
Paul Tanner, Virtual Technologies and Neil Ramsorrun, Neil Ramsorrun Ltd
Low cost strategies to increase revenue and add value to your membership through digital media.
With digital marketing evolving at a faster pace than ever and communication budgets coming under increasing strain, how do membership organisations know where to get the best ROI?
In this session, digital marketing consultant Neil Ramsorrun explores a range of digital strategies that membership organisations can use to increase membership engagement without breaking the bank. Drawing on high profile examples such as Dell's use of Twitter and the innovative My Starbucks Idea website, this session will show you how to apply the techniques used by some of the world's most successful marketing departments, at a fraction of the cost.

15:30

Refreshments, networking and pre-arranged meetings

16.00

17:00

Close of conference and drinks reception